The Flip to Digital Fitness Won’t Reverse Itself Anytime Soon

There’s no denying that 2020 had a phenomenal impact on the fitness industry. The rapid shutdown of gyms, fitness studios, group classes and other heart-pumping IRL boutique fitness offerings forced consumers to find alternative channels to maintain their health and wellness goals. The result: From banner fitness brands all the way down to small-town gym owners, the industry had to get smarter and more agile to deliver digital fitness experiences for consumers who depended on them for physical health, mental health and overall wellness.

The switch to online classes and virtual workouts was practically universal across the nearly $100

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