Using AI to replace cookies with context


Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie gap.

Please visit Marketing Land for the full article. …



from My reading List https://ift.tt/39AWkjM

Comments

Post a Comment

Popular posts from this blog

How to Navigate Your Career

Sponsors add value to your career in a deeper way than mentors. Here’s how to find the right person. By Sheryl Nance-Nash Women, especially women of color, face challenges when trying to successfully navigate the world of work alone. There’s nothing like having a mentor, but that’s just part of the equation. You need a sponsor too. “The glass ceiling has been talked about for many years, but for women of color, that ceiling often feels like it is made of steel. Black women graduate from college, enter the workforce, and start businesses at the highest rates of any … from My reading List https://ift.tt/2L9UKex
Read more

How to be an energy broker while under the pandemic pump

The pandemic caused a tsunami of emotions for CEOs and their people: shock, fear, frustration, resentment. At the pointy end of decision-making, CEOs have had to make tough calls.  In their report Navigating C19 July 2020, researchers reported that amongst UK CEOs, 41% are more anxious than they were before, an increase of 9%; 45% […] License and Republishing: The views expressed in this article How to be an energy broker while under the pandemic pump are those of the author Zoe Routh alone and not the CEOWORLD magazine . from My reading List https://ift.tt/2VanKV2
Read more

How do you hold safe meetings when some team members are invisible?

Image
After I had finished presenting on how to build psychologically safe virtual teams at a conference earlier this week, one of the delegates asked me what suggestions I’d have to help her with a team where some of the members refused to turn their cameras on during video meetings. I’m not going to challenge the reasons as to why some team members might be reluctant about being on camera. Even if a team has developed ground rules encouraging everyone to use their web cameras, such working agreements need to evolve as the team’s culture evolves. Faced with this, team members who are willing to turn their cameras on would have an advantage when compared against their “anti-camera” peers as their body language will be visible to the facilitator and to the other meeting participants. If they seem to be uncomfortable about a topic, someone else is likely to notice and might either openly or using a one-on-one chat ask them to share their concerns. But in the case of those team members who c...
Read more